Purpose of the Role
A 3-year marketing strategy. Split into an actionable, prioritised plan. Including but not limited to online, PR, in-store, events and CRM.
Defined objectives, measurement and metrics for the overall plan and each key marketing activity.
A business case to secure marketing investment for Q4 2018 and FY 2019 and a view on what’s needed beyond 2019 to be rooted in solid return on investment modelling
Connecting and influencing the multiple category partners and decision makers to implement what is a true cross-category vision for the UK business. This means getting alignment on shared objectives, securing cross-divisional investment and overcoming obstacles
Defining and delivering the marketing assets needed to get off to a fast start on implementing the plan. My client moves quickly and this role needs to define a strategy and also to be clear about how to make it a reality.
This may require:
Developing creative assets including digital, PR, visual identity guidelines.
Writing clear, high quality briefs for our agency / creative partners.
Educating Home and Mobile teams on how to ensure consistency in IoT-related communications across all brand, channel & retail assets in the UK.
Work closely with HQ and EU to define and align on the UK plan. A new team within HQ has been established to lead multi-device experience development and the UK is a ‘lighthouse’ market, tasked with leading the way on IoT.
Lead a cross-category marketing forum.
Provide regular and clear communication to relevant parties including internal partners – it’s crucial to get internal engagement in IoT-related projects in order to realise its potential.
What do you need in this role?
You will be insight driven and have the ability to identify and demonstrate insights
You will be commercially minded and have the desire to translate brand and marketing opportunities into commercial deliverables
You will be curious, open-minded, have a desire to challenge established thinking, be confident in your own clear opinion… and also mature enough to change your mind if new evidence presents itself
Critical thinking: the ability to take something that’s highly complex and define a clear path forwards and to take people with you
Influencing skills: the desire to convince others, to see their point of view, to articulate how IoT/Smart technologies could bring value to them
Resilience: this is an extremely challenging role. It requires tenacity, positivity and a clear head under pressure
Innovative thinking: this hasn’t been done before, so an ability to see what’s possible, what the future could look like and being able to break out of BAU-thinking is important
Collaborative: the want to build a network, understand different points of view, overcome objections, deliver a vision, a plan and then make it happen by working with and through others
If keen to apply, email CV to [email protected]
Job Reference: JO-1806-136685
Salary: £350.00 – £450.00 per day
Salary per: Day
Job Duration: 6 Months
Job Start Date: 02/07/2018
Job Type: Contract
Job Location: Surrey
Job Industry: Marketing & Communications
Job Skill: Digital, Digital Marketing, Ecommerce, marketing, Planning, Smart Technology, Strategy